Your privacy is important to Behind the Body, LLC. Please read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use, and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.
By using our website behindthebody.com, you signify your consent to the terms of our Privacy Policy. If you do not agree with any terms of this Privacy Policy, please do not use this site or submit any personal information to us.
Who We Are
Behind the Body, LLC (referred to as “Behind the Body” throughout this policy), operating at behindthebody.com, collects, uses, and is responsible for certain personal information about you.
Children’s Online Privacy Protection Act
This website and any products and services offered herein are not intended for persons under the age of 13. Behind the Body does not knowingly collect information from anyone under 13 years of age. Behind the Body prohibits children under the age of 13 from using all interactive portions of this website, including leaving any comments, filling out forms, or otherwise submitting information. Behind the Body will not knowingly collect personally identifiable information from children under 13. If Behind the Body learns it has any information or content from anyone under the age of 13, it will delete that information.
The Personal Information We Collect and Use
Information Collected by Us
Behind the Body may collect, use, and is responsible for certain personal information that you provide when you voluntarily sign up for emails or free gifts, register for a class or presentation, order a digital product, fill out any type of form, or otherwise contact Behind the Body via an online form or email. The information collected may include your name, email, address, phone number, and/or billing information. You are not required to provide any personally identifiable information to merely access or visit this website.
Behind the Body may collect domain information, your numerical IP address, the type of browser you use, which pages you view, and the files you request. We may also use “cookies” (small files saved on your hard drive by your web browser) to analyze website and advertisement performance, track user patterns, save information from your previous visits and customize your experience.
If your browser sends a “Do Not Track” signal, only a generic cookie will be placed on your device while the website is accessed.
We will ask for your consent to allow us to use cookies. Behind the Body or its third-party vendors may collect nonpersonal information through the use of these technologies. Nonpersonal information might include the browser you use, the type of computer you use and technical information about your means of connection to this website such as the operating systems and the Internet service providers utilized and other similar information. Behind the Body’s systems may also automatically gather information about the areas you visit and search terms you use on this website and about the links you may select from within this website to other areas of the Internet.
If you are located in the European Economic Area (“EEA”), we are regulated under the General Data Protection Regulation which applies across the European Union and we are responsible as controller of that personal information for the purposes of those laws.
If you are located in the United Kingdom (“UK”), we are regulated under UK data regulations known as “UK GDPR.”
Information Collected from Other Sources
Behind the Body does not collect personal information about you from third-party sources or external databases. All personal information we hold about you is collected directly from you.
How We Use Your Personal Information
Behind the Body collects such information in order to send emails, fulfill orders, deliver digital products, complete customer transactions, and improve website performance and customer service.
Who We Share Your Personal Information With
Behind the Body respects your privacy and will never sell, trade or transfer your personally identifiable information to third parties (beyond what is necessary for fulfilling a customer transaction or for the basic functionality of an online service) without your consent.
We do, however, share your name, email address, and where applicable billing and payment information with the following third-party service providers who help us operate our business:
• Kit (formerly ConvertKit) — our email marketing platform and form provider
• Stripe — our payment processor for digital product purchases (integrated through Kit)
• ShowIt — our website hosting platform
• Meta/Facebook — for advertising and analytics through the Facebook Pixel
• Google — for website analytics through Google Analytics
This data sharing enables us to send you emails you have requested, process payments for digital products you purchase, host and operate our website, and measure the performance of our marketing efforts. Some of these third-party recipients are based outside the European Economic Area or the UK — for further information including on how we safeguard your personal data when this occurs, see Transfer of your information out of the EEA, UK below.
Behind the Body may release personal information to enforce its Website Terms and Conditions of Use, other Terms and Conditions, manage its business, protect users or the general public, or to otherwise comply with legal obligations.
If you give Behind the Body your permission, it may also use personal identification information for internal or external marketing and promotional purposes.
On occasion, Behind the Body may collect personal identification information from you in connection with optional contests, special offers or promotions. Behind the Body will share such information with necessary third parties for the purpose of carrying out the contest, special offer or promotion. We will ask for your consent to such disclosure and use of such information, prior to your participation in the contest, special offer or promotion.
We reserve the right to transfer personal information in the event that we merge with or are acquired by a third party. We also may disclose your personal information for any other purpose permitted by law or to which you consent.
We will not share your personal information with any other third party.
Whether Information Has to Be Provided by You and Why
The provision of your name and email address is required from you to enable us to send you the free content you requested, deliver emails you have subscribed to, or process orders for digital products you purchase. We do not require you to provide any personal data in order to access the public areas of our website. We will inform you when we collect it whether you are required to provide the information to us.
How Long Your Personal Information Will Be Kept
We will hold all non-client personal data (such as email subscriber name and email address) until you let us know you would like for us to delete it or unsubscribe from our marketing contacts, which you are free to do at any time. We will hold all client and customer personal data (such as name, email, billing information, and transaction records) in our files for six years to comply with applicable tax and recordkeeping requirements.
Reasons We Can Collect and Use Your Personal Information
Behind the Body collects and uses your personal information to send emails, fulfill orders, deliver digital products, complete customer transactions, and improve website performance and customer service.
Use and Transfer of Your Information Out of the EEA, UK
This website is operated in the United States and third parties with whom we might share your personal information as explained above are also located in the United States. If you are located in the EEA, the UK, or elsewhere outside of the United States, please be aware that any information you provide will be transferred to the United States. By using this website, participating in any of its services and/or providing your information, you consent to this transfer.
These countries do not have the same data protection laws as the EEA or UK. While the European Commission has not given a formal decision that the United States provides an adequate level of data protection similar to those which apply in the EEA, any transfer of your personal information will be subject to the derogation in Article 49 permitting non-repetitive transfers that concern only a limited number of data subjects, as permitted by Article 49 of the General Data Protection Regulation that is designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information.
If you would like further information, see “How to contact us” below. We will not otherwise transfer your personal data outside of the EEA or UK, or to any organization (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.
Your Rights
If you want to unsubscribe from receiving emails from Behind the Body, you may do so at any time. Each email from Behind the Body includes instructions for unsubscribing from these email communications.
If you are covered by the General Data Protection Regulation, or other relevant privacy regulations, you have a number of important rights free of charge. In summary, those include rights to:
• Fair processing of information and transparency over how we use your personal information
• Access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
• Require us to correct any mistakes in your information which we hold
• Require the erasure of personal information concerning you in certain situations
• Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
• Object at any time to processing of personal information concerning you for direct marketing
• Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
• Object in certain other situations to our continued processing of your personal information
• Otherwise restrict our processing of your personal information in certain circumstances
You may also have the right to claim compensation for damages caused by our breach of any data protection laws.
For further information on each of those rights, including the circumstances in which they apply, visit www.gdpr.eu; https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/; or https://www.priv.gc.ca/en.
If you would like to exercise any of those rights, please:
• Email, call, or write to us
• Provide us enough information to identify you (e.g., first and last name, account number, user name, registration details)
• Provide us proof of your identity and address (a copy of your driver’s license or passport and a recent utility or credit card bill)
• Provide us with the information to which your request relates (including any account or reference numbers, if you have them)
Keeping Your Personal Information Secure
We have appropriate security measures in place to prevent personal information from being accidentally lost, used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorized manner and may be subject to a duty of confidentiality.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable authorities of a suspected data security breach where we are legally required to do so.
It is important to understand that no security measures are absolute. We cannot guarantee the safety of any information you provide to us.
Please note that any comments or information that you post on the website, including the Behind the Body social media pages or groups, become public and third parties may use your information. Behind the Body is not responsible for any unauthorized uses by third parties in such context. You disclose such information at your own risk.
Links to Other Sites
You may see advertising or other content on this website that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors or other third parties. Any products or services reached through a third-party link are subject to separate privacy policies. Behind the Body is not responsible for or liable for any content on or actions taken by such third-party websites.
How to Complain
We hope that we can resolve any question or concern you raise about our use of your information.
If you are covered by the General Data Protection Regulation or UK GDPR, you may lodge a complaint with a supervisory authority, in particular in the UK or European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred.
Changes to This Privacy Notice
This policy is effective as of May 28, 2026. We may change, modify or update this Privacy Policy at any time and will notify you of any fundamental changes by email or postal mail. Otherwise, we will reflect any such modifications to this Privacy Policy on our website. We suggest that you periodically consult this Privacy Policy. Your continued use of our website after any such changes constitutes your acceptance of this Privacy Policy, as revised.
How to Contact Us
If you have any questions or concerns about this Privacy Policy, the information we hold about you, or you wish to change your personal information in our records, please contact:
Andrea Cutuk, Owner
Behind the Body, LLC
San Diego, California
andrea@behindthebody.com
Do You Need Extra Help?
If you would like this notice in another format (for example: audio, large print, braille) please contact us (see “How to contact us” above).
Additional Disclosures for California Residents (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), provides you with additional rights regarding your personal information.
Categories of Personal Information We Collect
In the past 12 months, Behind the Body has collected the following categories of personal information from California residents:
• Identifiers (such as name, email address, and IP address)
• Commercial information (such as products purchased and transaction history)
• Internet or network activity information (such as browsing history on our website, search history, and information about your interactions with our website)
• Inferences drawn from the above to create a profile of your preferences and characteristics
We do not collect sensitive personal information as defined under the CPRA.
Sources of Personal Information
We collect personal information directly from you when you submit it through our website forms, purchase products, or contact us, as described above in this Privacy Policy.
How We Use Personal Information
We use the categories of personal information listed above for the purposes described in the “How We Use Your Personal Information” section above.
Sale or Sharing of Personal Information
Behind the Body does not sell your personal information in exchange for monetary consideration. We do share certain information with third-party service providers as described in the “Who We Share Your Personal Information With” section above, which may be considered “sharing” under the CPRA for purposes of cross-context behavioral advertising (such as through the Facebook Pixel and Google Analytics).
Your California Privacy Rights
As a California resident, you have the right to:
• Know what personal information we have collected about you, including the categories of personal information, the categories of sources, the business purpose for collecting it, the categories of third parties with whom we share it, and the specific pieces of personal information we have collected
• Request that we delete personal information we have collected from you, subject to certain exceptions
• Request that we correct inaccurate personal information we maintain about you
• Opt out of the sharing of your personal information for cross-context behavioral advertising
• Limit the use and disclosure of sensitive personal information (note: we do not collect sensitive personal information)
• Not be discriminated against for exercising any of these rights
How to Exercise Your California Privacy Rights
To exercise any of these rights, please email us at andrea@behindthebody.com. We will respond to your request within 45 days as required by law. To verify your identity, we may ask you to confirm information we already have on file about you, such as your name and email address.
You may also designate an authorized agent to make a request on your behalf. We will require written proof of the agent’s authorization to act for you and verification of your identity.
Policy Last Updated: May 28, 2026